“All I have are my words so watch me make the truth fly…”. Toronto’s unmistakable Ekko Effect has been relentless as he drops his fifth and final single of his debut album Knowledge Speaks Wisdom Listens.

“Misconceptions are a crazy thing, it’s funny what people hear about you can clip your wing”. There is weight to the statement that there is truth in every lie told. What that creates is a very grey area in a black and white world.

Through True Lies, Ekko Effect depicts the struggles and turmoil resulting from lies, untruths and omission of truth. A lack of personal commitment to the truth and honesty spreads to surrounding individuals. It seems that people see the bad and don’t acknowledge the good and in turn, the ones who know the least always have the most to say.

On this hypnotizing beat, Ekko pulls the listener in with his gravely unmatched emotion and passion. The audience can’t help but feel his pain and honesty about his life and experiences. Ultimately, there is nothing that is so important that it is worth lying about; a concept that proves to be undeniable throughout the course of Ekko’s journey and story.

“My time is running out, I guess I’m only down to 3…”

Check out the dope new track and Ekko’s Thght Process Interview below.

UTW-Who am you?
Ekko Effect-Ekko Effect
Toronto emcee who is not your typical post-new school rapper chasing big bucks, European cars and R&B chicks. I am here hoping to use hip-hop to give a voice to those that wouldn’t have one otherwise, and shine a light on the struggles that the people of today’s society face.

UTW-What is your Passion:
Ekko Effect-Ekko is passionate about improving himself and his community and it is evident in the topics he tackles in his songs. I also has bigger goals than music and plans on one day opening a community arts centre where kids can learn to read and write, play instruments and work toward their career goals.

UTW-What’s your biggest accomplishment to date?
Ekko Effect-I would definitely have to say my kids, they complete me in a way I never thought possible, also the completion of my Social worker diploma. I just finished my first mixtape, titled Knowledge Speaks, Wisdom Listens, furthering his goal to better the lives of others through music.
He is slowly and surely making a name for himself in the hip-hop arena; most recently contributing fiery 16’s to crewmate L’s “Past Due (Remix)” and the Black History Month anthem “Time Is Now” featuring Phoenix Pagliacci, L, Proverbs and Brian Notice. He’s moved the crowd in several recent live performances, sharing stages with prominent Canadian artists like D-Sisive and Fresh Kils and fellow Winners Circle members L, Bad Newz and DJ Smartiez.

UTW-Perseverance is key in proving to yourself AND any detractors out there. We tell em’ “You thought wrong” what else would you like to say to any doubters right now?
Ekko Effect-Life is short and even though we all make mistakes, no mistake is too big to ever come back from. There’s nothing wrong with making mistakes, we all do, what’s wrong is letting it stay as a mistake without the effort of making it right.

UTW-Thanks for everything, where can people find your work and get in contact with you?
Ekko Effect-Website Links : www.ekkoeffectmusic.bandcamp.com
Twitter: @EkkoEffect
Facebook: Ekko Effect
Fan Page : www.Reverbnation.com/ekkoeffect


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